Statistical Advantages of Validated Surveys over Custom Surveys
Surveys play an important role in quantifying user opinion during test and evaluation (T&E). Current best practice is to use surveys that have been tested, or “validated,” to ensure that they produce reliable and accurate results. However, unvalidated (“custom”) surveys are still widely used in T&E, raising questions about how to determine sample sizes for—and interpret data from— T&E events that rely on custom surveys. In this presentation, I characterize the statistical properties of validated and custom survey responses using data from recent T&E events, and then I demonstrate how these properties affect test design, analysis, and interpretation....